Remaining relevant in the music industry is one formula record label executives have yet to crack. Corporations pour millions of dollars in to slick marketing campaigns to ensure their artists receive exposure and maintain accessibility. Independent rap label Rhymesayers Entertainment is no different.
The Minneapolis-based label famous for artists like Atmosphere and Brother Ali recently released a line of t-shirts featuring the label’s new crest. This is the first attempt at re-branding the label has done since it’s foundation back in 1996.
The shirts come in a variety of color combination and feature a logo reminiscent of a street fashion brand like LRG or Crooks And Castles. This should work to the label’s advantage in targeting a market of younger hip-hop fans. The crest is simple yet memorable and will serve as the the focal point in the label’s re-branding process.